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Featured Designer: KARIM RASHID x SUNNY MOON

Bella Brawn is honoured to be the first and only international retailer to feature the new brand by world-famous designer, Karim Rashid, in collaboration with renowned Korean designer, Sunny Moon


Karim Rashid New York Activewear Athleisure Collaboration


Brand Story

Karim x Sunny Moon is the creation of two brilliant design minds coming together. Their first women's activewear collection, Globalove, was inspired by Karim's philosophy that Design is for Everyone, reflected in the beautifully simple and modern design of the collection. 


"Design is about the betterment of our lives poetically, aesthetically, experientially, sensorially, and emotionally. My real desire is to see people live in the modus of our time, to participate in the contemporary world, and to release themselves from nostalgia, antiquated traditions, old rituals, kitsch and the meaningless. We should be conscious and attune with this world in this moment." - Karim Rashid


All of Karim x Sunny Moon's clothes are made in Korea with advanced performance material, ensuring perfect comfort and fit for dynamic mobility. 


Karim Rashid is one of the most prolific designers of his generation. Over 3000 designs in production, over 300 awards and working in over 40 countries attest to Karim’s legend of design.

His award winning designs include luxury goods for Christofle, Veuve Clicquot, and Alessi, democratic products for Umbra, Bobble, and 3M, furniture for Bonaldo and Vondom, lighting for Artemide and Fontana Arte, high tech products for Asus and Samsung, surface design for Marburg and Abet Laminati, brand identity for Citibank and Sony Ericsson and packaging for Method, Paris Baguette, Kenzo and Hugo Boss.

Karim’s touch expands beyond product to interiors such as the Morimoto restaurant, Philadelphia; Semiramis hotel, Athens; nhow hotel, Berlin; Universita Metro Station, Naples as well as exhibition design for Deutsche Bank and Audi.

In his spare time Karim’s pluralism flirts with art, fashion, and music and is determined to creatively touch every aspect of our physical and virtual landscape.




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